If you are doing business in Latin America, you may have targeted specific countries because you opened offices there, you export products to that country, or it is a popular shipping channel for your business. When you want to target a specific country like Honduras, you can use the tips below to find the appropriate PR firm.
1. Find A Company With Experience In Latin America
You cannot hire one PR firm to do everything for you no matter where you work in the world. A PR firm like Nancy Behrman Communications needs to specialize in the places where you need help. Choose a company that will help you with Honduras because they have demonstrated that they have experience in Honduras.
If your PR firm does not have experience in Latin America, they will not understand the language, the local dialect, or the current political climate.
2. Find A Company That Knows How To Use Social Media
Nancy Behrman Communications recommends that you find a company with a strong social media presence. The PR firm can share news and articles through their social media accounts. Plus, your PR firm should know how to manage your social media accounts. You likely do not have time to post to social media on your own, and your PR firm can post in Spanish so that the locals in Honduras can read your posts.
Also, your PR firm should buy ads for social media that locals in Honduras will see when they scroll through their social media feeds.
3. Choose A Company That Can Communicate In The Local Dialect
You need to find a public relations firm that can communicate in the local dialect. Yes, most people in Honduras speak Spanish, but their local dialect is different from other countries in South America.
Your PR firm needs to show you that they understand how to talk to the locals that you want to influence. The dialect in Honduras is different from Nicaragua, Panama, Costa Rica, and all of South America. This is why you need to ask about their specific experience in Honduras.
The PR firm should have someone on the staff who speaks the language or was born in Honduras. Your PR firm might use a translator, but you must ask who the translator is before hiring the firm.
4. You Need A PR Firm That Is Relentless
Your PR firm must be relentless. When you hire a PR firm, they need to consistently give you new ideas for marketing your company. Your PR campaign should not stop, but your PR firm should be willing to change your approach at any time. The people in Honduras will see ads that help your company gain traction, and changing the ads ensures that the public does not get bored.
Also, you should ask the PR firm to show you how much progress they have made. Your PR firm can track ads and take polls of locals to determine how effective the campaign has been.
5. Your PR Firm Should Help You Plan Events
When you are working with a PR firm, you will travel to Honduras from time-to-time for business. You can host events in Honduras, but you should not plan those events yourself. A PR firm can plan the event for you, market the event, and invite notable people. You need to meet the most important people in Honduras when you host an event, and you can use these events to generate goodwill for your business.
Conclusion
You should look for a PR firm that does everything. You do not want to do your own PR, but you cannot trust your normal PR firm to do the work for you. You need to find a PR firm that will work exclusively in Honduras on behalf of your business. The PR firm needs to show you that they have experience in Honduras, and they need to be relentless as they represent your company. You can travel to Honduras for business, and your PR firm can plan events for you. You can get to know the public in Honduras, but you need to trust a company that knows the language, the culture, and how to communicate in Latin America